We didn't learn viral content from a textbook. We learned it by going viral ourselves—then figured out how to make it happen again and again.
Founder Photo
Co-Founder
Before Xpan Media, I was just another creator trying to figure out how to get noticed. I started posting content with zero strategy and just hoping something would stick. For months, nothing happened.
Then I started studying the algorithm like it was my full-time job. I analyzed thousands of viral videos, tracked trends obsessively, and tested everything. One day, it clicked. My content started hitting 100K, then 500K, then millions of views.
Once I cracked the code, I realized this wasn't luck—it was a repeatable system. Now I help businesses tap into that same formula to grow their brands.
Founder Photo
Co-Founder
I was skeptical of social media at first. I thought going viral was just luck or that you needed to dance on camera to get views. I was wrong.
When I started documenting my journey and applying what we learned about hooks, retention, and timing, everything changed. My account went from 200 followers to over 100K in under a year—without any paid ads.
That experience showed me that viral growth isn't about being lucky. It's about understanding people, mastering the platforms, and creating content that stops the scroll. That's exactly what we do for every client at Xpan Media.
Like everyone else, we started with no followers, no views, and no clue what we were doing. We posted inconsistently and wondered why nothing was working.
We became obsessed with understanding why some videos explode while others flop. We watched thousands of viral clips, took notes, ran experiments, and slowly started to see patterns.
It finally clicked. Our content started getting hundreds of thousands—then millions—of views. We built a loyal following and realized we had developed a repeatable system for viral growth.
We realized other businesses needed what we had figured out. So we built Xpan Media to take our viral formula and apply it to brands across every industry—rinse and repeat.
Most agencies learn marketing from courses. We learned it from actually going viral—multiple times, across multiple platforms.
Everything we do has been tested on our own accounts first. If it doesn't work for us, we don't use it for clients.
Viral growth isn't random. We've developed a repeatable system that works across industries, niches, and platforms.
We think like creators, not marketers. That means content that actually connects with real people—not corporate fluff.
We've cracked the code. Now let's apply it to your business. Book a free strategy call and let's talk about how we can help you dominate social media.
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